If you’re a business owner who generates revenue – you sell. And your sales performance determines the success and foundation of your business. You may be a whiz at technology, or an expert in your chosen field. And you may also be a people person.
But when you realise that you are the driver of your success, you are your business. Your customers are not your business. Your industry is not your business. You are your business. Your marketing initiatives, your sales approach, your habits, actions, and non-actions, all come together to dictate your predictable future.
Once you get that you are the greatest influencer, only thencan you effectively strategise your success.